Coding and marking have remained an integral part of the product/commodity supply chain for years now. The overall technology itself has a crucial role to play in our daily lives, be it from the perspective of businesses, industries, or even mere consumers. The coding and marking process in simple terms involves the imprinting of information and data on products and its packaging to enable an efficient track & trace process throughout the supply/distribution chain. This packaging could either be a primary or secondary form of packaging, depending on the product material to be coded. Similarly, the information or the data to be printed can vary as per product category. For instance, the coding and marking of a food item such as fruit cakes can have information such as best before dates and bar codes for tracking it, while in case of chemical fertilizer, the information related to the chemical may be highlighted more expansively.

Consumers are increasingly demanding ready-to-eat and ready-to-cook meat products with better taste and quality. The increase in consumer awareness and acceptance, regarding the convenience of meat products, is an important factor driving the growth of the market studied. The US production of pork hit considerable margins in recent years. Additionally, in the United States, the US Department of Agriculture estimates the pork production to increase by 1.4% in 2019, as compared to that in 2018. This, in turn, is expected to allow manufacturers to produce more products, like bacon, due to the abundance of raw materials, such as pork. The pork industry witnessed increased demand for pork belly, especially from foodservice outlets.

The Canada baby food market is analyzed based on its prospect and future growth rate. The report highlights numerous factors that influence the growth of the baby food market, which include market forecast, drivers, restraints, opportunities, and role of different key players operating in the market. The report on the Canada baby food market emphasizes on the current market trends and future growth opportunities of various types of baby food and is further segmented into prepared baby food, cereals, dried baby food, and other baby food. Furthermore, the study emphasizes on the various types of distribution channels that include online and offline stores.

The demand for freshly brewed coffee is rising in the country, owing to the escalating interest in specialty coffee and freshly ground coffee pods, headed by the growth of specialty coffee shops, coffee consumption in offices, and inhouse brewing. The trend of inhouse brewing is the key factor, led by the consumers’ desire for freshly brewed coffee, which is contributing to the growth in the sales. The consumers’ inclination toward producing their own coffee from roasted whole beans allows them to make fresh batches of coffee all the time. Over the recent years, there has been an expansion in the number of specialty coffee shops, serving freshly brewed coffee in railway stations and airports, thereby, aiding the growth of the market studied.

The push for healthy living is the primary factor poised to drive the demand for health ingredients, like blueberries. Consumers today, prefer nutritional food to enhance overall health and wellbeing. Blueberries are also known for preventing cancer, as they contain vitamin C and vitamin A. Moreover, the various phytonutrients in blueberries function as powerful antioxidants that may help protect cells against damage from disease-linked free radicals. Thus, food and beverage manufacturers are increasingly incorporating healthy ingredients, like blueberry, in the form of powder, pieces in on-the-go snacks. However, increasing demand for snacks made using real fruits and vegetables is on the rise. Thus products, like blueberry fruit-based snacks, are gaining popularity among consumers across the world.

国内休闲零食龙头发展空间大，不断扩充品类拓宽渠道是发展壮大的途径。中国休闲零食行业规模大，接近万亿，增长速度快，但对 比发达国家，人均消费量仍有提升空间。从行业竞争格局来看，无论是整体的休闲零食行业，还是坚果、烘焙等子行业，行业集中度 都不高，龙头提升空间很大。从美国、日本休闲零食龙头的发展历程来看，不断扩充品类和扩宽渠道是发展壮大的方式。

终端价格与PPI具有较强相关性：十余年来茅台终端价增速和PPI保持近乎同步的节奏，2019年PPI前高后低，高端酒 批价也呈现出先增后降的态势。尽管2019下半年PPI与茅台终端价增速出现一定背离，但我们认为PPI的指导意义依 旧存在。展望2020年，我们对白酒行业并不悲观，预计PPI稳中有升，五粮液春节动销有超预期的可能性。

投资策略：维持对行业的推荐评级。目前我国资本市场还处于开放的初级阶段。外资持股比例与其他主要国家证券市场相比仍然较低，未来有很大的提升空间。当前时点，从中期的角度拥抱行业核心资产。白酒建议关注贵州茅台、五粮液、泸州老窖、洋河股份、山西汾酒、古井贡酒、今世缘等。大众食品建议关注伊利股份、海天味业、中炬高新、千禾味业、恒顺醋业、绝味食品、恰恰食品等。